Machine Translated by Google VOLUNTEER GUIDE CORPORATE 2014 Machine Translated by Google Machine Translated by Google Corporate Volunteering Guide There is no question that corporate volunteering, however defined and executed, is one of the most significant volunteer assets available to address human, social, economic and environmental challenges. Companies are willing to commit their greatest asset, their people, to this type of work because they know that their volunteers provide global communities with people skills and power. Kang-Hyun Lee World President of the International Association for Voluntary Effort and Sam Santiago. President of the World Council of Corporate Volunteering Machine Translated by Google Machine Translated by Google Corporate Volunteering Guide Thanks From Sumarse we want to especially thank the support of the following entities and people who have made the first Volunteer Table possible Corporate and review of this guide: + Banistmo for its support and commitment to corporate volunteering and its sponsorship of the Corporate Volunteering 2013 + Dacil Acevedo, Representative for Latin America of the International Association of Voluntary Effort (IAVE). + Evelyn Cabrera, communications coordinator at Forum Empresa + Juan Ángel Poyatos, General Coordinator of Voluntare. + Nataní Fernández, Expert in Corporate Responsibility at Telefónica Móviles Panamá. 05 Machine Translated by Google Machine Translated by Google Corporate Volunteering Guide Foreword One of the bases on which the success and From Sumarse and with the experience of the 12 sustainability of a business is based is who leads it companies participating in the 2013 Corporate and the team that accompanies it. Volunteering Roundtable, we have defined a methodology that allows us, step by step, to create a corporate volunteering program. Guaranteeing the well-being of collaborators is, in addition to an obligation of the committed employer, a way to attract and retain good talent; those are the This model includes all the necessary elements to people who can make a difference within an guarantee that the volunteer program is voluntary, organization. measurable and that it is aligned with the interests of the volunteers and the company's CSR strategy. Corporate volunteering is a way of channeling the desire of employees and the company to give back to their community. Corporate volunteering is an essential piece of the It also serves to transmit and consolidate values that current business dynamics, and a differentiating factor we want to inspire the way of working in our for the company that knows its social impact and organization. assumes its transforming role. And although volunteering often arises spontaneously within the company, to ensure the internal impact and Geared within the company's social responsibility the social impact of what this group of collaborators strategy, corporate volunteering is part of the does, it is necessary that it be defined and structured organization's contribution to the sustainable appropriately. development of Panama. Stanley A. Motta president 07 Machine Translated by Google Machine Translated by Google Corporate Volunteering Guide Index 05 Thanks 07 Foreword 11 Introduction 12 From volunteering to corporate volunteering Introduction to volunteering Types of volunteering What is not volunteering Volunteering in Panama 15 What is corporate volunteering? Corporate Volunteer Programs Benefits of Corporate Volunteering 18 Model for the design and implementation of a corporate volunteer program DESIGN EXECUTION CLOSING 35 Conclusions 37 Experience of participating companies APC Bureau Banistmo Cableonda Copa Airlines Bern companies ENSA ETESA Fenosa Natural Gas Grupo Medcom Melo Group Motta International 49 References 09 Machine Translated by Google Machine Translated by Google Corporate Volunteering Guide Introduction Corporate volunteering (VC) is an As a result of the work and experiences of increasingly relevant phenomenon for the companies participating in the Corporate companies and organizations of all kinds. It Volunteering Table (MVC) held in 2013, this has established itself as one of the guide was born. In this work table, alternatives available to the company to experiences were exchanged, capacities develop its social investment and Corporate were installed in the companies and a Social Responsibility (CSR) programs. roadmap was generated for the effective implementation of PVC in the company. Its internal and external reach and impact allow the company to obtain great benefits This guide offers a model for structuring when used strategically. PVCs in such a way that all their potential benefits are fulfilled and the orderly and assertive participation of the different actors VC enhances the achievement of corporate of society in these initiatives is achieved. Its goals and the consolidation of reputation, implementation will facilitate the identification which translates into greater profitability for of areas of opportunity, as well as enable businesses and good relations with external connectivity between the actors that demand key players. requirements and those that offer solutions. In addition, more and more companies are choosing to carry out their social investment actions through volunteer programs. This tool has been developed to serve as a support and reference source for those responsible for carrying out social investment VC also serves the company to channel the or CSR actions in their companies through desire of its employees to contribute to their corporate volunteering. community. Therefore, when corporate volunteering programs (CVP) are executed, the positive impact is produced in both entities; community and collaborators. Aware that there are many organizations that develop PVC in Panama, since 2012 at Sumarse we have assumed the commitment to support our member companies so that they can achieve maximum effectiveness in their PVC. 11 Machine Translated by Google Corporate Volunteering Guide From volunteering to corporate volunteering Introduction to volunteering Volunteering is an activity by nature spontaneous Some interesting figures about the and individual, which has not been registered phenomenon of volunteering: since its inception, but which has had a marked role in the evolution of humanity. + Volunteering is the seventh largest 1 economy in the world. The gross product generated from volunteer Voluntary action evolved from individualism to actions is only surpassed by the USA, become an expression of collective intelligence Japan, China, Germany, England and that contributes to the development of societies. France. This positioned volunteering as an international + In developing countries, volunteers tool for social transformation Nations General in 1985 Assembly, (United Resolution generate between 8-14% of the Gross 40/212). Domestic Product (GDP). In countries like Argentina and Brazil, they barely exceed 2%, while in Japan it corresponds to 7% and 13% of GDP Characteristics of volunteering: in Israel. + Selfless: does not seek personal + UNICEF estimates that in the year retribution, is energized by individual 2000, 10 million volunteers vaccinated commitment. 55 million children worldwide. His free work is estimated at 10 billion dollars. + Intentional: its objective is to solve specific issues. + Justified: it is based on a social cause; seeks to solve a real need, a latent problem. + Free: it is a personal decision, born from the will of each person. + Organized: it is a planned action. 1 Data extracted from a study carried out in 2003 by John Hopkins University in the USA. 12 Machine Translated by Google Corporate Volunteering Guide Types of volunteering What is not volunteering There are many ways to volunteer and It is very common to confuse volunteering with according to the number of people who other social intervention actions that are carried participate in the volunteer action, we can out today. classify it into: Social service: it works as a + Individual: the one developed by a mandatory requirement for students to single person, privately or personally. get a degree, so it cannot be called volunteering. + Collective: two or more people + Corporate Social Service: the participate, it can be a group family, friends, co-workers, etc. collaborators of the companies are obliged to participate in activities of a social nature associated with their CSR program. Since it is not born of Depending on the voluntary action carried out, the will of the worker, it cannot be we can find various types of volunteering: considered voluntary. + Youth CSR: Volunteering, by itself, is not + corporate CSR. Corporate Social Responsibility + Environmental is a vision that integrates economic, + from faith social and environmental results into + Political the business strategy to make the + Hospital organization sustainable and more + Feminine… competitive. Volunteering can be a way of executing programs linked to CSR, but it should not be the total number of activities carried out in this area. 13 Machine Translated by Google Corporate Volunteering Guide Volunteering in Panama Panama is, since its inception as a republic, According to the national volunteering survey, a supportive and multicultural country. the main motivations for volunteering in Since colonial times, its geographical position Panama are: a sense of faith (44%), solidarity has favored the convergence of people from (33%), making a difference in the world (29%), different nations, cultures and beliefs. In the among others. midst of this diversity, the universal value of solidarity has prevailed. 2 out of 10 Panamanians in urban areas practiced volunteering in 2012, dedicating an average of two hours The volunteer movement has found in per week (383 thousand people over Panama a suitable setting for its development. 15 years of age). In this context, multiple actions have been carried out individually by thousands of 75% of adult volunteers volunteered citizens, social entities, companies, and when they were young. governments. 57% of the volunteers began their solidarity From a corporate perspective, in 2011 Banco work in the last 5 years. General's “Neighbors in Action” volunteer program was awarded as a model by the The voluntary contribution to organization Heroes and Lifeboat Funding the Panamanian economy is Program, which rewards volunteer efforts estimated at $238 million dollars annually. worldwide. Primary service areas include: In 2012, the first National Volunteering Survey religious activity (59%); humanitarian was carried out in Panama by Volunteers of services (22%); health (12%). Panama, Alcance Positivo and United Way. This same year, the web platform "Ponte en algo" (www.ponteenalgo.com) was launched The convening power of volunteering as part of civil society efforts to promote increases according to the credibility of the volunteering and connect volunteers with the institution that convenes, so companies have causes and organizations that support them. acquired a leading role in the evolution of this they need. phenomenon, giving rise to Corporate Volunteering. 14 Machine Translated by Google Corporate Volunteering Guide What is corporate volunteering? Corporate Volunteering (VC) is “any formal There is increasing recognition of and organized mechanism used by a volunteering as a strategic asset to company to encourage and support its help achieve business goals. employees and retirees to volunteer their time, skills, and talents at the service of the community”. (Company Forum, 2013) VC efforts depend, according to Ken Allen, on the company's situation, and are based on culture, priorities, resources, the nature The benefits that the structured exercise of of the business, human capital, and the CV entails for the company, make it be used reality of the communities in which it is as a tool for the fulfillment of the vision and located. installed. mission of the corporation and for the consolidation of the CSR strategy. CV has a direct impact on the company's Corporate Volunteer Programs reputation, improves relations with the community, and helps foster a good work environment, which translates into higher A corporate volunteering program (CVP) is a productivity and lower staff turnover. plan that conceptualizes and systematizes all the volunteering actions carried out by any organization. It serves to manage volunteering, In 2012, the IAVE presented in a study establishes an orderly that process everything and the andguarantees company develops some conclusions about the phenomenon of in this area will be aligned with its strategy and VC in the world: with the interests of its collaborators and the society in which it operates. Corporate volunteering is a dynamic global force, operated by companies that want to “make a To achieve sustainability in volunteering, we difference” by significantly altering must ensure that everything that is done in this ways of dealing with global and regard is part of the company's PVC. local issues. If the business perspective is lost in a PVC, it There is a growing commitment to ceases to be sustainable. If a PVC is not aligned volunteering as an integral part of with the CSR strategy, then it will be an additional CSR and sustainability strategies. burden and not a tool to consolidate a business strategy. 15 Machine Translated by Google Corporate Volunteering Guide Bene ts of Corporate Volunteering FOR THE COMPANY Increases knowledge about strategy, culture and values Promotes the development of human resources Promotes the integration of collaborators Allows you to discover skills and abilities Improves the work environment Reduces staff turnover Creates a strong sense of belonging Improve image and reputation Improve relations with the community Strengthens the CSR strategy reduce isolation 16 Machine Translated by Google Corporate Volunteering Guide FOR COLLABORATORS FOR VOLUNTEERS Develop skills and talents Promotes creativity and innovation Generate more resources Promotes teamwork Promotes interpersonal relationships Generates pro-activity and leadership Expand your network of contacts Generates new competencies (skills, knowledge and skills) Build new alliances Promote local development 17 Machine Translated by Google Corporate Volunteering Guide Model for the design and implementation of a corporate volunteer program Experience shows that to serve as a The model for the design and implementation management system, the PVC must contain of a corporate volunteering program is some basic structure and information. structured in three main blocks: design, execution and closure. Although each organization is different and Each block contains its own activities that will the definition of its PVCs will undergo help achieve the objectives of the PVC. modifications depending on its size and structure, below we present a model, consolidated through the experience of the Corporate Volunteering Table, which establishes certain steps that will help companies to reap the full potential benefits of VC. 18 Machine Translated by Google Corporate Volunteering Guide DESIGN 1. Senior management commitment 2. Reason for being 3. Alignment with the CSR strategy 4. Definition of lines of action 5. Goal Setting 6. De nition of the pro le of the key actors 7. Baseline establishment 8. Model selection 9. Coordination structure 10. Training of volunteers EXECUTION 1. Construction of the schedule 2. Carrying out surveys 3. Monitoring CLOSING 1. Evaluation 2. Registration 3. Communication of results 19 Machine Translated by Google Corporate Volunteering Guide DESIGN 1. Senior management commitment Before starting the structuring of PVC, we This commitment can be made in writing or must ensure that we have the support of senior management can participate in the the company's senior management. activities contained in the PVC to send a This will allow the VC promoters to have clear message that volunteering is a tool for the authority and sufficient support to developing the strategy and increasing promote the initiatives and request the business competitiveness. participation of the collaborators in the hours they determine to carry out their activities. Likewise, it will give fluidity to the coordination and execution of the same. 2. Reason for being The PVC must always contain a justification This information is extracted from the that explains the reason or cause for which diagnosis of interests and needs of the 3 the PVC will be implemented. It must be key actors; company, volunteers and short and clearly relate the interests of the beneficiaries, as well as the potential company with the needs of the community benefits that the program will bring to each and the expectations of the collaborators. group. DESIGN 1. Senior management commitment 2. Reason for being EXECUTION CLOSING 20 Machine Translated by Google Corporate Volunteering Guide 3. Alignment with the CSR strategy The PVCs must be aligned with the CSR Volunteer motivations: strategy, as well as with the vision and Volunteers are motivated by growth strategies of the business. many reasons. It is necessary to carry out an internal survey to To identify the best way to align the PVC find out the motivations of your with the CSR strategy, it is necessary to collaborators to propose Y VC actions work on reconciling the interests of the key that may have a greater call. volunteer actors: Beneficiary needs: there is a big difference between the real needs and the felt needs of a Interest of the company: you community. To commit the have to take into account the beneficiaries to PVC, it is goals of the company, its line of necessary to take the time to business, the organizational learn about the needs that the culture and other aspects that community considers to be a will help maintain a clear focus priority and thus propose actions on the business vision. It should not be forgotten that a business aimed at solving them. should be managed, not a charity. To the extent that these 3 aspects are reflected in the PVC, you will be sure that you are on the right track. DESIGN 3. Alignment with CSR strategy EXECUTION CLOSING 21 Machine Translated by Google Corporate Volunteering Guide 4. Definition of lines of action Based on the specific objectives of the organization, which You can choose between several lines that are closely linked are already aligned with its CSR strategy, the lines of action to the social, environmental and economic needs of the in which the PVC will have an impact must be written. country, such as: + Youth at risk + Childhood + Woman + Older adults + Environment + Poverty + Education + Health + Entrepreneurship DESIGN 4. Definition of lines of action EXECUTION CLOSING 22 Machine Translated by Google Corporate Volunteering Guide 5. Goal Setting When the interests of the company, the It is proposed to follow the SMART rule for the motivations of the volunteers and the needs of elaboration of the objectives, so that these are: the beneficiaries have been reconciled and there is a PVC aligned with the CSR strategy, it is time + to set objectives. Specific (specifics) + Measurable (measurable) The objectives define the area of action of the + PVC: what it wants to do, in what time, how much Attainable (alcanzables) it wants to do... + Realistic (realistic) Establishing the PVC objectives will determine, + to a large extent, the number of activities to be Time (limited in time) carried out and the indicators that will have to be verified at the end to know if the goal has been We recommend prioritizing and pursuing at least achieved. one main objective and 3 specific objectives. Clearly communicating the lines of action and objectives will help volunteers to stay focused during the execution and monitoring of activities. DESIGN 5. Establishment of objectives EXECUTION CLOSING 23 Machine Translated by Google Corporate Volunteering Guide 6. De nition of the pro le of the key actors + Operational Aspect: consider Based on the lines of action and the proposed objectives, the company must establish the profiles whether the entity has the capacity of the actors that will participate in the PVC. to coordinate, together with your company, the activities of organization, communication, logistics and follow-up of + Beneficiaries: it must be specifically volunteering. Check if you actually established who will be the beneficiaries of have the human resource you the PVC and the scope of the benefit. need as a counterpart. + Allies: the beneficiaries can be assisted in a way or through an NGO; If you prefer to + Institutional Aspect: determine establish an alliance, make sure you have the type of entity that will work a well-defined profile of the beneficiary aligned to your PVC and verify its entity. For this, it should be considered: legal status. + Strategic aspect: Evaluate whether the entity has defined its vision, work capacity and the relationship that the NGO's strategy may have with its corporate and CSR strategy. The geographical area in which it operates is another important factor to evaluate. DESIGN 6. De nition of the profile of the actors key code EXECUTION CLOSING 24 Machine Translated by Google Corporate Volunteering Guide + Volunteers: they are the main resource How can we motivate the participation of of a PVC, because without them the more corporate volunteers? activities cannot be carried out. The PVC must take into account the profile of the volunteers; your employment seniority, + Make all the new collaborators of the age range, aptitudes and attitudes, and organization aware of CV in the initial necessary personal skills and abilities. induction. Usually the volunteers are the company's + Invite all employees to attend a volunteer collaborators, however we can open the activity without obligation. participation framework for family members of collaborators, a collaborators, retired clients or suppliers. This has a positive effect on the ability to convene sessions + Communicate everything your PVC does through the company's internal communication that take place outside of working hours, given that volunteering in turn becomes channels: emails, newsletters, posters, social an opportunity for family integration and networks, rotating videos, intranet, incursions into the dining room during lunchtime... a space for healthy recreation. + Bring the beneficiaries closer to the company so that they invite all the collaborators to participate in volunteering. DESIGN 6. Definition of profile of the actors key code EXECUTION CLOSING 25 Machine Translated by Google Corporate Volunteering Guide 7. Baseline establishment In the design of the PVC, it is essential to The baseline establishes a starting point determine a baseline that defines the that serves as a reference to make future indicators that will allow us to control and comparisons on the evolution of a project monitor the evolution and results of the or program. It is built with indicators that PVC. describe and specify a particular problem at a specific time, and that are intended to be modified with the execution of the PVC. For example, you can set the baseline as follows: TOOL FOR THE BASELINE OF THE VOLUNTEER PROGRAM Enter in this space the total number of volunteer activities carried out in the last Number of volunteer execution period (preferably in the last year carried out) activities Of the total activities carried out in the last execution period of your PVC, how Number of volunteer many volunteer activities respond to your CSR strategy? – Put your answer in activities aligned to CSR this same cell. Write here the total number of people benefited, and other important data such Number of beneficiaries as distribution by sex, age range, type of vulnerability. Write here the number of corporate volunteers who have participated in the Number of volunteers activities; including those who participated only once and not counting twice the same person who participated in more than one volunteer activity. Geographical area Consider provinces, districts, corregimientos, sectors. Advocacy Topics Record the issues they affected (health, education...) Tangible results That they have a verification source, verifiable DESIGN 7. Establishment of the baseline EXECUTION CLOSING 26 Machine Translated by Google Corporate Volunteering Guide 8. Model selection + Active participation in social entities: Depending on the capabilities to offer, PVC can be classified in various ways. However, the Time, Work In this option, volunteering focuses on the strength of the company's knowledge and is and Talent (Know How) system is the most recommended for companies as it facilitates the linked to the line of business. Should consider: implementation of skills and knowledge and is more aligned with the business. + Training of volunteers and induction to the NGO Agreed schedule + Communication plan + Volunteer Day: This option usually lasts one + day and takes place once or twice a year: This + Monitoring and evaluation format has no impact on the mission or + Prepare the business strategy. To develop an effective day corresponding report. must: + Validate the real needs of the When is it correct to do corporate beneficiaries. volunteering? + Plan the day Convene + and train Distribute + Corporate volunteering is a flexible tool that can be responsibilities + carried out at the most convenient time for both the Evaluate the day + company and the volunteers. There is a wide debate Prepare the about whether it is correct to do corporate volunteering corresponding report during working hours or not. in + Project Competition: In this model, the periodicity is one year or more. It is a system of participatory proposals that increases the sense There is still no consensus on the matter, so this of commitment and belonging on the part of the decision will be made by each company based on its collaborators. However, it requires clear strategy, lines guidelines for selection: of action and objectives of the PVC. Definition of the bases for the presentation of proposals Agreed selection criteria Project monitoring and evaluation plan DESIGN Prepare the corresponding report. 8. Model selection EXECUTION CLOSING 27 Machine Translated by Google Corporate Volunteering Guide 9. Coordination structure It is recommended that when developing The structure of the volunteer committee the PVC there is a simple and functional can be vertical or horizontal. The horizontal coordination structure that helps to facilitate structure, also known as “collegiate”, allows communication and logistics for the the relationship between collaborators, development of activities. Depending on forgetting the hierarchical subordination the size of the company, a small sub- that exists within the company and commission can be created to the existing promoting the best integration of volunteers. CSR Committee, or a separate committee can be structured. The important thing is that each person is clear about the functions, responsibilities and the degree of scope of the position that they voluntarily occupy. This will serve for budget reviews, plan adjustments, recognition of volunteering, publication of actions, control, monitoring and any other action that contributes to the continuity of the program. DESIGN 9. Coordination structure EXECUTION CLOSING 28 Machine Translated by Google Corporate Volunteering Guide 10. Training of volunteers Training for volunteers should be provided in any There are activities that require the transfer of volunteer program. information to prepare the volunteer for the exercise of Providing guidance on the purpose of the program, the voluntary action; such is the case of hospital true spirit of volunteering, and existing participation volunteering, work with populations at high risk, gang mechanisms will help achieve better performance. members, people who are victims of mistreatment or sexual abuse, among others. In this case, it is recommended to offer specific training to people who have shown interest in participating in the activity. The mechanisms to train volunteers are multiple. In most companies, specific calls for volunteers are made within or outside working hours. It is recommended, once again, to use the initial induction for the very effective mechanism to raise awareness, train and recruit volunteers is to carry out an initial induction for every collaborator who enters the company. In this way, everyone will know not only the operational and administrative functioning of the corporation, but also its philosophy of CSR and volunteering. As an agenda for the initial induction, it is proposed to include: + CSR, definition and strategy + What is corporate volunteering, basic principles and conditions. + Key actors of volunteering + Benefits of volunteering + PVC internal policy DESIGN 10. Training volunteers EXECUTION CLOSING 29 Machine Translated by Google Corporate Volunteering Guide CHECKLIST PROPOSAL Before starting the execution of the activities, it is recommended to answer the following questions: QUESTION YES NO ACTION TO TAKE Do your volunteer activities comply with the CSR policy? Is someone from the Board of Directors, CEO, Senior Management, committed to volunteering? Are the PVC results reflected in the CSR report? Do you have an annual schedule of activities? Do they build a participatory schedule? Do you have an internal communication mechanism? Is there an organization chart with defined functions for volunteering? Do you have a database of all the volunteers? Do you do regular recruitment activities? Do you have a registration sheet? Do you give induction and training talks to volunteers? Are the teams made up of areas of interest or skills? Do you have periodic PVC evaluations? Does your PVC have external allies, such as NGOs, community groups? 30 Machine Translated by Google Corporate Volunteering Guide EXECUTION For the successful execution of the activities that the PVC contains, it is recommended: 1. Construction of the schedule The schedule must respond to the objectives The expectations, needs and agenda of the of the PVC, with dates, tangible goals, beneficiaries must also be taken into account responsible parties. It is recommended to so that they are involved from the planning communicate the schedule to all the key of the activities and so that the execution actors. dates are validated by all the key actors. It is a good practice that in the construction of the schedule volunteers are invited. 2. Carrying out surveys The survey is a practical tool for participatory You can ask for: planning, which also generates recognition of the work, a sense of belonging and higher Profile of the respondent (age, levels of commitment in the volunteers. profession, position, motivation) Perception of the needs of volunteers and beneficiaries Periodically conducting volunteer surveys will allow the company to obtain information Activity satisfaction to identify the needs, demands, expectations Achievement of goals and opportunities of the volunteers. DESIGN EXECUTION 1. Construction of the schedule 2. Realization of surveys CLOSING 31 Machine Translated by Google Corporate Volunteering Guide 3. Monitoring During the execution of the activity plan of your PVC, it Once each activity is finished, it is necessary to is very important to control and monitor the activities consider obtaining the opinion of the volunteers, the and their results. It is recommended to make simple beneficiaries and the senior management involved, for reports and monitor each of the activities carried out this there are different alternatives: based on the indicators established in the baseline and the objectives of the program. + Post activity monitoring meetings. + Questionnaire or surveys via email. This process contributes to making the execution of the plan more efficient, reviewing in an intermediate + Interviews with key people during and at the way if the objectives are being achieved. end of each activity. o no. They can be monitored: Obtaining the impression of the key players will allow the company to have a continuous improvement + Number of training hours process, which will make the PVC adapt in the best + Number of hours of voluntary way to the established expectations and objectives. action + Number of active volunteers vs. Number of employees + Number of scheduled volunteer activities vs. executed + Estimated monetary value per activity Monetary value of the hours of the + volunteers + Achievement of goals + Invested resources + Percentage of company contributions and percentage of voluntary contribution + Length of stay of volunteers in the program DESIGN EXECUTION 3. Monitoring CLOSING 32 Machine Translated by Google Corporate Volunteering Guide CLOSING Intentional and organized volunteering, aligned Therefore, it is necessary to measure the with the business strategy, is as important as performance of the program as it is executed other corporate goals. to determine the progress, challenges and adjustments that must be made along the way to achieve the objectives. 1. Evaluation The evaluation and rendering of accounts of Including in this tool questions related to the PVC can be a factor of legitimation of the volunteering and making a comparative same within the company. In addition to being analysis of the levels of satisfaction, staff an operational monitoring instrument to improve turnover and other aspects that can differentiate the coordination and management of the between corporate volunteers and the rest of program, the evaluation becomes a factor that the staff, will help evaluate the success of the can be used for strategic decision-making in initiative. the company. Below is a proposal that can help the company The evaluation allows the organization to know to collect important information when evaluating the internal and external impact of PVC's the program, as well as to carry out comparative actions. analyzes between one program and another. One of the tools that can reflect the impact of a PVC on the company's internal public is organizational climate surveys. They are the actions carried Extra results that arise from the Exercise out to mobilize volunteers and indirect effect activity. achieve an objective. Who benefits from the product Number of people who Kind of Number of have directly benefited from or service; sex; age range; region. Bene ciarios Bene ciarios this activity. Internal and external actors Write the number of Number of allies involved in the activity. volunteers who attended this volunteers activity. Concrete result, caused directly by Estimate the cost of the event, Direct Effect the volunteer activity. Cost including the contribution in man hours. DESIGN EXECUTION CLOSING Tool 5. Management tools. Corporate Volunteer Guide. Toolbox How to measure the results of corporate social investment? 1. Evaluation 33 Machine Translated by Google Corporate Volunteering Guide 2. Registration It is suggested that companies tabulate the In addition, it is essential to collect information; benefits obtained quarterly in the implementation photographs, records of the number of of PVCs, as well as those bottlenecks or volunteers in each activity, dedicated volunteer situations that have generated delays or hours... to facilitate the collection of information conflicts, as well as the solutions implemented when publishing the results in the sustainability to be able to analyze what happened and that report or any other communication tool used by the company have valuable information about the company. your activities. 3. Communication of results Communicating the results of the PVC can be a The company will decide, based on its motivational mechanism for all the company's Communication and CSR strategy, whether collaborators, especially if the importance of the this exercise will be carried out internally or benefits for each of the key actors is emphasized. externally, as well as the vehicles that will be used for this purpose. Some examples or alternatives for either of the two formulas are: It is convenient to share and publicize the achievements, as well as to recognize the Internal communication: contribution of outstanding volunteers, in order to stimulate greater participation, model and + Publication in the newsletter, intranet, motivate more volunteers. corporate blog, bulletin boards... The PVC results can be communicated both to + Results presentation event the internal public of the organization and to society in a broad way. + Publication in the bienve nida manual External Communication: + Publication of a press release DESIGN + Incorporation in the sustainability report EXECUTION + Presentation at the Open Days CLOSING 2. Registration 3. Communication of the results 34 Machine Translated by Google Corporate Volunteering Guide Conclusions Around the world, every day there are more Although there is no single model for the companies that consider corporate design and management of Corporate volunteering as a tool for strengthening Volunteer Programs, this guide proposes a sustainability strategies. methodology that integrates all the aspects to be taken into account to achieve the potential benefits of corporate volunteering. A corporate volunteer program can generate In Panama, many organizations have significant benefits for the volunteers, the already verified this reality and are committed community and the company. Volunteer to this scheme: the clear definition of the actions can significantly improve the work purpose of the volunteer program, the environment; They help retain human talent, establishment of practical management promote teamwork and encourage the systems that guarantee compliance with the development of new human skills, thus interests of the company and the increasing levels of productivity and expectations of the collaborators, and profitability in companies. addressing the real needs of the beneficiaries. sas. Corporate volunteering must be aligned This guide is the product of work agreed with the company's CSR strategy, which in upon by a group of Panamanian companies turn must form part of the business strategy. from different sectors and sizes, and aspires In this way we can give sustainability to the to support all organizations that want to social impact generated by the volunteers formalize their volunteer program or review of the organizations and contribute to the their already established programs. It is a sustainable development of Panama. consultation and reference tool for all those responsible for managing corporate volunteering in companies and who consider it an essential part of their CSR strategy. 35 Machine Translated by Google Machine Translated by Google Corporate Volunteering Guide EXPERIENCE OF THE COMPANIES PARTICIPANTS 37 Machine Translated by Google Corporate Volunteering Guide APC BUREAU At APC we are committed to changing lives, bringing This experience has been very valuable to strengthen well-being and promoting the development of the and plan our corporate volunteering program, since it national financial system. allowed us to access a shared methodology based on Through corporate volunteering, our collaborators best practices. offer their time and skills at the service of the community. cas. We believe that this voluntary action must be organized, systematic and in alliance with other entities, for this Luz Maria Salamina reason we decided in 2013 to participate for ten months General Manager in the SUMARSE Corporate Volunteering Tables. 38 Machine Translated by Google Corporate Volunteering Guide BANISTMO Sustainability at Banistmo contemplates At Banistmo we firmly believe that volunteering corporate citizenship as one of its axes, through brings benefits and positive impacts for which we implement various programs focused everyone: the company, the collaborators and on improving the quality of life, especially for the whole of society. children and young people such as our new generation; protect and conserve natural In that sense, it was a pleasant experience to resources and spread our culture. have been sponsors and active participants of the SUMARSE volunteer table, leaving an important mark through the creation of the In each and every one of the programs there Volunteer Guide, which we hope can be a is a strongly present component: Corporate valuable tool for all the organizations we serve. volunteering. which we already exhort to incorporate volunteering into your strategy. Our Banistmo volunteers are our pride, they are committed people who, through values such as solidarity, trust and dedication, give their time and knowledge without expecting a material reward, but rather the satisfaction of giving. Aimeé Sentmat de Grimaldo Chairwoman This, through the various projects that we carried out throughout 2013, such as the financial education program for children and young people, emotional education, education projects around the value of Old Panama, environmental education and leadership through ¡ Chispa!, biodiversity protection programs, community leaders, among many other projects which have had volunteer work as a fundamental component. 39 Machine Translated by Google Corporate Volunteering Guide CABLEONDA It is difficult to find healthier and more inspiring Connecting the archipelago of initiatives and efforts motivations than those from which volunteers are carried out by the different programs through the nourished; solidarity and altruism, and there are few Volunteering Roundtable has been an enriching tools that equal their effectiveness as catalysts for the experience. We are clear that volunteering needs necessary changes in our society. cooperative environments, where we share good practices that enrich us and enhance our efforts. Volunteers are the best portrait of the good intentions, commitments and values of our organizations, of the vision of the role that each and every one of us has to We must all congratulate ourselves for the success of play. But all this flow of benefits and opportunities this initiative, managed by the organization and carried diminishes when the efforts are isolated. out successfully by the collaborators, which leaves us with the good taste in our mouths when we go from good intentions to action. Nicholas Gonzalez Revilla General Manager 40 Machine Translated by Google Corporate Volunteering Guide AIRLINES CUP At Copa Airlines we are committed to Each of them is synonymous with our Corporate Social Responsibility, which is values in action and human sensitivity. why we participate in initiatives that have a In 2013, thanks to their commitment, we positive impact on the environment, the were able to achieve 9,660 volunteer hours. lives of our employees and that of our community. Having participated in the Corporate Volunteering Table promoted by SumaRSE In 2013 we recycled more than eighty has confirmed that we are on the right path thousand kilograms of plastic, glass, to continue promoting the cardboard, metals and paper; we planted Corporate Citizenship so that our team of ten thousand mangrove seedlings; We collaborators contributes positively to carried out various beach cleanups and society, in addition to contributing to our benefited more than a thousand children identity as with the educational program to prevent school dropouts. company. In each of these actions, the spirit and enthusiasm of Copa Airlines' most valuable resource is always present: “our team of collaborators”, who proudly make up the Pedro Heilbron Corporate Volunteer Service. CEO 41 Machine Translated by Google Corporate Volunteering Guide BERN COMPANIES At Empresas Bern we seek to reconcile business Having participated in the Volunteer Table was efficiency with social principles of self-help and a pleasant experience where we shared with the support to the community for its social, economic participating companies our beginnings, and environmental improvement through the experiences and programs in all matters construction and active and voluntary participation concerning volunteering. of employees. Ing. Herman Bern CEO 42 Machine Translated by Google Corporate Volunteering Guide ENSA At ENSA we are convinced that volunteering strengthens the organizational employeesclimate to develop talent, and allows their so guide this will be an important orientation that wish for to formalize those companies their volunteer program; We recommend that you do not stop reading it. Xavier Relative Executive Vice President and General Manager 43 Machine Translated by Google Corporate Volunteering Guide ETESA The Corporate Volunteering of the Electricity During this day we confirm that volunteering is Transmission Company, SA ETESA, "I a challenge, where each one of us can Transmit with Passion" represents an important contribute their time, their knowledge and their pillar of the Responsible Management Program experience through voluntary activities, initiated by the company, which seeks to combining effortsachieving to contribute decisively peace and the to benefit both Panamanian society in general development of our country. and our volunteers. Aware of the continuous improvement of our processes, we decided to participate with Suarse to share experiences and improve practices regarding this issue. Ing. Fernando A. Marciscano R. For us the experience has been very positive CEO because it allowed us to establish a tool that enhances the talents, skills and knowledge of our human capital and in turn detects leaders willing to acquire new skills and knowledge. 44 Machine Translated by Google Corporate Volunteering Guide FENOSA NATURAL GAS I would like to express my gratitude to We are the ones convinced whose knowledgeduring acquired these SUMARSE for allowing me to be part of this trainings will allow us to develop an adequate important project where I had the opportunity corporate volunteering strategy for this new to broaden my knowledge in matters of year and thus continue improving the quality Corporate Social Responsibility and to share of life of the communities where our company the experiences of Gas Natural Fenosa has operations. Panama regarding our Corporate Volunteer programs. Jose Antonio Hurtado de Mendoza Country Manager Panama 45 Machine Translated by Google Corporate Volunteering Guide GRUPO MEDCOM For Medcom, as a socially responsible It should be noted that the most important company, the Sumarse Corporate aspect for success in this type of program Volunteering Table has been a truly has been constant attendance and formality enriching experience. in the delivery of assignments. Our participating team was able to analyze both the strengths and weaknesses of the This is why we were able to see the returns company in the area of Volunteering, on our investment and we feel very satisfied managing to identify significant changes with the result of this Table. that can be applied immediately. Nicholas Gonzalez Revilla Director General 46 Machine Translated by Google Corporate Volunteering Guide MELO GROUP At Grupo Melo we believe in education and For Grupo Melo, being a Socially Responsible environmental conservation as one of the company implies not only carrying out projects main pillars of our Corporate Social with and for the community, but also ensuring Responsibility, which is why we have several that our collaborators are an important part of programs aimed at these areas, such as the each project we undertake in favor of children Libertaria Project, through which we work with and the environment. schools that are close to the company's operations, in order to achieve joint work between teachers, parents, students and volunteers of the Group for the benefit of the educational community. Laury Melo de Alfaro COO Participating in the Sumarse Volunteering Table has allowed us to achieve a greater commitment in the activities we carry out throughout the year. All this experience has led us to implement an induction program in the Group to inform and make all our collaborators aware of the importance and meaning of Volunteering, in such a way that we achieve corporate volunteering committed to education and the environment. 47 Machine Translated by Google Corporate Volunteering Guide MOTTA INTERNATIONAL Having been part of the Corporate We believe that sharing volunteer experience Volunteering Table for Sumarse has opened with other companies aligned with the same our eyes to new scenarios, to many goal allows us to grow responsibly before opportunities to volunteer efficiently, that society. reaches the group, the community, and the sector for whom we want to work within the parameters of social responsibility. In our In conclusion, by participating in the case, the primary schools in the province of Corporate Volunteering Table we realize Colón. that we are not alone. There is still much to be done. From the work meetings we can recover the following points that for us will be the basis that will allow us to continue with our volunteer work in the city of Colón: define Erasmus Orillac and have a clear objective of the project General Manager (education in primary schools), measure our work and compare results and execute the recruitment plan, maintaining a database of volunteers and activities. 48 Machine Translated by Google Corporate Volunteering Guide REFERENCES 49 Machine Translated by Google Machine Translated by Google Corporate Volunteering Guide REFERENCES + + Toolbox: how to measure the results of The Great Tent; Dr. A.S. Kenn Allen – Telephone corporate social investment? Foundation; Ariel Publishing House, 2012, Spain. He started social venamcham2011 + Volunteer Handbook; foundation Commitment; I Edition, 2008, Argentina + Economic Commission for Latin America and + the Caribbean (ECLAC), website http:// Manual and Casebook: Volunteering www.eclac.cl/ ; January 2014. Development Corporation, Foundation CODESPA – ICEP; 2012 Edition, Spain + The state of the art of corporate volunteering: + executive report of the study on global corporate Relations with the community and other social volunteering. actors, International Finance Corporation (IFC); I Global Executive Volunteering Council, IAVE - Edition, 2007, USA. International Association for Voluntary Efforts; January 2011. + International Federation of Red Cross and Red Crescent Societies. Web page. http:// www.ifrc.org/es/; January 2014. + Volunteer management: structuring and implementation of volunteer programs, Center for Volunteering in Sao Paulo; 2010, Brazil + Global Civil society. An overview. The Johns Hopkins Comparative Nonprofit Sector Project (2003). The Johns Hopkins University, Institute for Policy Studies, Center for Civil Society Studies. Salamon, Lester M.; Sokolowski, S. Wojciech; and List, Regina. 51 Machine Translated by Google Corporate Volunteer Guide 2014 www.sumarse.org.pa